Japan’s largest school uniform retailer is urging its customers to adopt a more Western-style look as part of a campaign to help improve the nation’s school image.
The clothing retailer, Tokyo Shops Inc., said it is using social media to encourage customers to wear its japanesese school uniform as part a campaign.
It is also encouraging people to look more like “Japanese people.”
As the country prepares to celebrate its National Day, the retailer is trying to convince shoppers that it is part of the country’s “global cultural identity” that celebrates the country and the culture.
“Our goal is to reach out to Japanese people, to help them appreciate and appreciate our Japanese heritage,” Tokyo Shop Inc. chief executive officer Tomohisa Watanabe told reporters in Tokyo on Tuesday.
Watanabe said the campaign is aimed at increasing Japanese awareness of the importance of Japanese culture in Japan and that it will help to boost sales.
Its first campaign, titled “Our Japan” is aimed to highlight the importance Japan places on Japanese culture.
It features the popular anime character, Shiro, wearing a red jacket, white shirt and red tie, as well as other iconic Japanese symbols.
It also features posters and videos that promote Japanese culture, including a video of a Japanese child playing a game on a video screen, and posters featuring Japanese songs.
The company is also working on a similar campaign called “Our World” aimed at boosting sales of products from Japan’s national flag, the Kanji, to the Kanakasagi, which represent the countrys national symbols, such as the flag and the kanji.
Kanakasagis are the national symbols that Japanese children use to identify themselves.
Other brands, including U.S.-based fashion retailer Gap Inc., are using similar messaging, but Watanabes goal is different.
“Our main goal is not to sell a specific product but to promote Japan’s culture in the eyes of Japanese people,” Watanabi said.
“It’s not a matter of selling Japanese products but to spread awareness of our country and culture.
This is our main focus.”
Japanese companies have been criticized in the past for selling products made in China or other Asian countries that were made in Japan, and Watanaba said he wanted to push back against that criticism.
Last year, Watanaga, who is Japanese, was criticized by the United States for selling a $2,000 bracelet that cost about $6,000 in China.
(Reporting by Kazuhiko Sekine; Editing by Andrew Hay)